General Mills Apologizes and Retreats on Forced Arbitration Change in Terms

A Victory for Consumers
Other Corporate General Counsels Take Note!

General Mills listened to consumers and backed down from its ill-advised, overreaching change in fine print terms that would have been used to deprive consumers of their rights if they engaged online with General Mills and then were harmed in any way by ANY of its products. 

See Bob Sullivan’s breaking report “Cheerios maker apologizes, waves white flag” here.

Here is General Mills’ Full Statement which includes the following paragraph:

“Consumers:  Keep your eyes open for other big corporations that try to take away consumer rights.  Let us know when you see more as corporations continue to try to impose these one-sided dictatorial terms to the detriment of consumers everywhere.